Facebook Advertising Terms You Can’t Ignore: Learning Phase, Limited Learning, and Delivery Insights

If you're running ads without understanding how Facebook learns and delivers your ads, you're wasting money. In this guide, I’ll cover three often overlooked Facebook advertising terms: Learning Phase, Limited Learning, and Delivery Insights. Read until the end, and I’ll show you how to avoid the mistakes that kill ad performance before it even starts.

Learning Phase: Facebook Needs Time to Test

When you launch a new ad or make big changes to an old one, it enters the Learning Phase. This is a test period when Facebook’s system tries to understand who responds best to your ad.

The Learning Phase lasts until your ad set gets about 50 conversion events within 7 days. These events depend on what you optimize for—like purchases, leads, or add-to-carts.

During this phase, performance will be unstable. Costs might go up and down. That’s normal. Facebook is still figuring things out.

To help your ads leave the Learning Phase faster:

• Don’t make constant edits

• Use a conversion goal that’s easier to achieve

• Avoid spreading your budget too thin across too many ad sets

Changing your creative, targeting, budget, or bid will reset the Learning Phase. So avoid major edits unless it’s absolutely needed.

Let the system learn. Give it time. You’ll get better, cheaper results once it’s out of this phase.

Limited Learning: Why Some Ads Never Take Off

When an ad doesn’t get enough conversion events, it ends up in Limited Learning. This means Facebook couldn’t collect enough data to optimize properly.

You’ll see a warning in Ads Manager that says “This ad set may not exit the learning phase.” That’s a sign that your ad won’t perform as well as it could.

What causes Limited Learning?

• Low budget

• Narrow audience

• Too many ad sets competing at once

• Rare event type (like optimizing for purchases with no sales)

To fix this, try:

• Increasing your budget

• Broadening your audience

• Combining similar ad sets

• Optimizing for a higher-frequency event like add-to-cart instead of purchase

Ads stuck in Limited Learning often have higher costs and fewer conversions. So monitor your Ads Manager closely. Don’t ignore that warning. It means your ad is not reaching its full potential.

Delivery Insights: What’s Happening Behind the Scenes

Delivery Insights is a tool that helps you understand why your ad is—or isn’t—performing well. You can find it in Ads Manager by clicking on a specific ad set.

Here’s what it shows:

• Audience saturation: Are you showing the ad to the same people too often?

• Frequency: How many times each person sees your ad

• First-time impressions: Are you reaching new people or the same ones?

• Overlap: Do your ad sets target the same audience?

Let’s say your ad has high frequency but low conversions. That means people are seeing your ad too many times and ignoring it. You need to refresh the creative or expand the audience.

Or maybe your audience overlap is high. That means multiple ad sets are competing for the same people. In that case, pause some ad sets or merge them.

Use Delivery Insights every few days. It shows you data that isn’t in the main dashboard. It tells you the story behind the numbers.

When you understand what’s happening in delivery, you can make smart fixes that improve results fast.

You just learned three key Facebook advertising terms: Learning Phase, Limited Learning, and Delivery Insights. These terms explain how Facebook tests, learns, and delivers your ads. Use them right, and you’ll stop wasting budget and start scaling what works. Follow KTM Ads Agency for more easy-to-use guides that turn you into a Facebook Ads pro.

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How to Set Up an Ad Campaign: Choose Objectives, Set Up Accounts, Understand Formats

Learning how to set up an ad campaign isn’t just about pushing a “start” button — it’s about setting things up right from the ground up. In this article, I’ll show you how to choose the right campaign objective, how to set up your ad account the right way, and how to pick the best ad format for your goal. Stick with me to the end — these steps will make sure your campaign starts strong.

Choose the Right Campaign Objective

Why do campaign objectives matter when setting up an ad?

Your objective tells the ad platform what you want from your campaign — and it uses that to show your ad to the right people.

Every time I start a campaign, I’m asked to choose a goal. This is where most people get it wrong. They pick “traffic” when they want sales, or “reach” when they want leads.

Here’s how I break it down:

• Brand Awareness: For new brands. It shows your ad to people likely to remember you.

• Traffic: To get people to click your link or visit your site.

• Engagement: Great for boosting likes, shares, and comments.

• Leads: If you want emails or form submissions.

• Sales/Conversions: If you want buyers.

If I’m promoting a free checklist, I choose “Leads.” If I’m selling shoes, I pick “Sales.” Choosing the wrong objective sends your ad to the wrong crowd.

The platform uses this setting to decide who sees your ad — based on who usually does the thing you want. So don’t guess. Pick the one that matches your real goal.

Set Up Your Ad Account the Right Way

What do you need to do before running your first ad?

You need to create and verify your ad account, and set up billing and tracking.

I’ve helped businesses waste thousands by skipping setup steps. Don’t make that mistake.

Here’s what I always check:

1. Create a Business Manager Account on Facebook or Google.

2. Add a payment method. Without it, your ads won’t run.

3. Verify your domain. This builds trust and allows full control of your links.

4. Install the Pixel (for Facebook) or Tag (for Google) — so you can track visits, clicks, and conversions.

5. Set Time Zone and Currency — because once you pick these, you can’t change them.

I also organize everything into ad accounts, pages, and roles. This helps keep personal and business stuff separate and makes scaling easier.

Don’t skip the Pixel. It’s how you track results and optimize your campaigns. If you don’t have data, you’re flying blind.

Pick the Best Ad Format for Your Goal

How do you decide what type of ad to run?

You match the ad format to your goal and audience behavior.

Each format has a job. I always ask, “What will make people stop scrolling and act?”

Here are my go-to choices:

• Single Image Ad: Good for simple offers and brand awareness.

• Video Ad: Best for storytelling, demos, or building trust.

• Carousel Ad: Great for showing multiple products or steps.

• Collection Ad: Works well for stores or product bundles.

• Lead Form Ad: Lets users sign up without leaving the app.

For example, when I promote a webinar, I use a Lead Form Ad with a video. When I run a flash sale, I use a Carousel Ad showing different items.

Each format shows up differently on Facebook, Instagram, or Google. Always preview your ad before publishing to make sure it looks good on mobile.

Pro Tip:

Test different formats even with the same message. Sometimes a simple image beats a fancy video.

That’s how to set up an ad campaign that starts on solid ground — choose the right goal, set up your ad account fully, and pick the best format for your message. These aren’t extras — they’re the core of any winning campaign. Want to get smarter with your ads? Stick around for more practical tips from KTM Ads Agency.

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How to Log in VIA and Match Geo-Location for Maximum Safety

If you're serious about learning how to log in VIA and avoid getting flagged, matching the account’s geo-location is a step you can’t skip. In this guide, I’ll show you why it matters, how to set it up, and how it helps you keep your VIA account alive. Stick with me to the end — this setup is a game-changer.

Why Geo-Matching Matters When Logging in VIA

What is geo-matching?

Geo-matching means aligning your IP, browser language, and time zone with the location where the VIA account was first created. This helps Facebook believe you’re the real user.

Why does Facebook care about location?

If an account was made in the Philippines and you suddenly log in from Germany with a different device, Facebook sees that as risky. It may trigger a checkpoint, a review, or even a ban.

What happens if I don’t match geo-data?

You might face login approvals, identity checks, or account locks. Even if you pass them once, your account trust score drops.

How to Match Geo-Location When Logging in VIA

Step 1: Identify the account origin

Ask your VIA seller for the account's origin country. If not sure, check login alerts in the email tied to the VIA. It may show past login locations.

Step 2: Use a matching proxy

Pick a proxy from the same country. Use residential or mobile IPs. Avoid datacenter proxies — Facebook can detect those. Tools like 911.re or Soax are popular choices.

Step 3: Set up your fingerprint browser

In AdsPower or GoLogin, set:

• Language to match (e.g., English - US)

• Time zone of the VIA’s country

• Fonts, screen size, and platform (Windows/macOS) that match typical local devices

Step 4: Stick to the same setup

Once you log in successfully, never change proxy or browser for that VIA again. Facebook remembers the setup. Changing it later looks suspicious.

Other Tips to Avoid Facebook Flagging

What if I travel and need to change IPs?

Don’t. Use remote tools or VPS in the original country. Changing IPs will almost always flag the account unless you warm it up slowly again.

Can I use a VPN?

Only if it’s residential or mobile-based. Most commercial VPNs are flagged. Even if they work once, they may not be stable long-term.

What if I already triggered a location alert?

Let the account rest. Don’t log in again for 24 hours. When you try again, match the geo and browser fingerprint perfectly.

If you want to learn how to log in VIA and stay under Facebook’s radar, geo-matching is a rule, not a suggestion. Follow these steps and your accounts will stay alive longer. Don’t miss more practical tips from KTM Ads Agency.

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