Distinguish Between Running Voice Ads and Scan Ads with Real-World Examples

To clearly distinguish between running voice ads and scan ads, nothing works better than real-world examples. In this article, I’ll walk you through how brands use each format to connect with people. Read until the end — you’ll see exactly how to apply these in your next campaign.

How Brands Use Running Voice Ads in the Wild

Let’s start with running voice ads. One of my favorite examples comes from a meal kit brand. They sponsored a cooking podcast with this message: “Busy week? Try QuickChef. Fresh meals in 15 minutes.” It played right between show segments.

Why does this work? The listener is already thinking about food. They’re in the kitchen or planning dinner. The ad fits perfectly into that moment.

Another case I saw was a fitness app. They ran voice ads on Spotify saying, “Need a coach that fits your schedule? Say ‘Start FitTrack’ on your smart speaker.” Listeners didn’t need to pause their workout. The ad flowed into their routine.

What I learn from these? Voice ads win when brands want to feel close and personal. They sound like advice from a friend. There’s no screen, no pressure. Just words and trust.

These ads don’t push you to act right now. Instead, they build mental space in your head. The next time you hear “QuickChef,” you remember that calm voice from your podcast.

Real-World Wins with Scan Ads

Now let’s distinguish between running voice ads and scan ads by flipping to visual space.

A clothing brand nailed this. At checkout counters, they posted signs: “Scan here to join our VIP Club.” Customers scanned while waiting in line. They got 10% off their next buy. The brand got emails — win-win.

Another smart use? Beverage companies at festivals. They printed QR codes on cups. “Scan to win free tickets.” People scanned while holding their drink. It turned a basic product into a gateway to a contest.

I’ve also seen scan ads on packaging. One snack brand added a code that led to a “behind-the-scenes” video. Customers loved it. It made the product feel special — like they got access others didn’t.

These examples show how scan ads work best when users are engaged, curious, and have their phones ready. When there’s a reason to act now — savings, fun, info — people will scan.

And you, the marketer? You get instant data. You see what works. You test and learn.

Why Real Examples Help You Choose Smarter

Here’s the takeaway: I don’t just read specs. I look at what real brands do. They help me know when to use each format.

• If I want to build trust over time, I use voice ads.

• If I want to drive instant action, I go with scan ads.

And sometimes, I use both. A voice ad says, “Find out more at your local store.” In-store, a scan ad picks up where it left off.

By looking at real-world use, I make better ad choices. Not guesses — just proven moves.

Now you’ve seen how to distinguish between running voice ads and scan ads using real-world examples. Let the wins of other brands guide your next step. For more battle-tested insights, stick with KTM Ads Agency.

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