What Is a Good Click-Through Rate for Facebook Ads? Understanding CTR by Funnel Stage

Wondering why your cold traffic campaigns barely break 0.7% CTR, while your retargeting ads are hitting 2% or more? That’s no accident. The answer lies in the funnel. In this article, I’ll explain what is a good click-through rate for Facebook ads at different funnel stages — so you know exactly what to expect, and where to improve. Read to the end to stop misjudging your performance.

Top of Funnel (TOFU): Don’t Expect Sky-High CTRs

When you're running awareness campaigns, you're targeting cold audiences — people who don’t know your brand. Your goal here isn’t to sell — it’s to spark curiosity.

For this stage, what is a good click-through rate for Facebook ads? I usually aim for 0.5% to 0.9%, and anything over 1% is excellent.

Why low CTR is normal here:

• People aren’t actively searching for you.

• You're interrupting their scroll, not answering a need.

• Most viewers are passive — just watching, not clicking.

To improve CTR at TOFU:

• Use thumb-stopping visuals.

• Make your copy curiosity-driven.

• Try “Learn More” instead of “Buy Now.”

This stage is about planting the seed. Don’t panic if clicks are low — just make sure engagement is building.

Middle of Funnel (MOFU): Warm Audiences, Better CTRs

Now we’re talking to people who know your brand. Maybe they visited your site or engaged with a video. Your message shifts from awareness to why you’re different.

So what is a good click-through rate for Facebook ads at this stage? I usually aim for 1% to 1.5%.

Here’s what helps increase CTR in MOFU:

• Case studies and testimonials.

• Product comparisons.

• Benefit-focused messaging.

This is where carousel or video ads work wonders. You're educating and reinforcing — not just introducing.

Also, test CTAs like:

• “See Why Thousands Trust Us”

• “Watch the Demo”

• “Compare Plans”

You're guiding warm leads toward action — not pushing them off a cliff.

Bottom of Funnel (BOFU): High Intent, Higher CTR

Here’s where things heat up. You’re retargeting people who visited product pages, added to cart, or downloaded a lead magnet. They’re primed.

So what is a good click-through rate for Facebook ads at the bottom of the funnel? You should be seeing 1.5% to 3% or more, depending on your offer and audience size.

At this stage, CTR is high because:

• Users have intent.

• Your message is personalized.

• Your CTA is action-based (Buy Now, Claim Offer, etc.)

To crush CTR here:

• Use urgency (limited time, low stock).

• Add dynamic product retargeting.

• Personalize creatives if possible.

Just remember: even if CTR is lower than expected, look at ROAS and CPA before turning off the ad. Sometimes a 1.3% CTR ad outperforms a 2.4% one in revenue.

So, what is a good click-through rate for Facebook ads depends entirely on where your audience is in the funnel. Lower CTR at the top is expected. Higher CTR at the bottom means your retargeting is working. Don’t measure all ads by one standard — measure them by intent.

For more advanced Facebook ads strategies, stay tuned to KTM Ads Agency. We break down every stage of the funnel and help you turn clicks into conversions.

👉Explore the article for more insights: https://accountforrent.com/what-is-a-good-click-through-rate-for-facebook-ads/

Guide to Building an Effective Fanpage: Craft a Content Calendar That Actually Delivers

Posting randomly on Facebook is like throwing darts in the dark. You need a plan. In this guide to building an effective fanpage, I’ll show you how to build a content calendar that keeps your fanpage consistent, engaging, and results-driven. Stick with me—this is how pros post with purpose.

Why a Content Calendar Matters

Why should you even bother with a content calendar?Because consistency beats creativity when it comes to Facebook reach.

Without a calendar:

• You forget to post

• You repeat the same type of content too often

• You run out of ideas mid-week

With a calendar:

• You post with intention

• You plan campaigns around launches or events

• You balance education, promotion, and interaction

It’s not about scheduling every minute. It’s about mapping your message.

A great calendar helps you stay organized and stay relevant. And trust me—your fans will notice the difference.

Tools to Build and Manage Your Calendar

You don’t need fancy tools to start, but the right platform helps a lot.

Here are a few that I’ve used for dozens of clients:

• Meta Business Suite (free): schedule posts, stories, and ads all in one place

• Trello or Notion: plan your content themes, campaigns, and weekly goals

• Google Sheets: simple, flexible, and perfect for tracking post types and performance

• Buffer or Later: great for cross-platform scheduling

When building your calendar, aim to plan one to two weeks ahead. That gives you time to adjust if trends shift or you need to jump on something timely.

Label each post type: Promo / Value / Engagement / CTA. This ensures you stay balanced and avoid sounding like a nonstop ad.

Ideal Posting Frequency and Timing

How often should I post?That depends on your audience and your content quality. But here are some tested guidelines:

• Minimum: 3 times a week

• Ideal: 5–6 times a week

• Max: once per day (don’t overdo it—Facebook may throttle your reach)

Now let’s talk timing. Use Facebook Insights to see when your followers are online, but if you're just starting:

• Weekdays between 9:00 AM and 11:00 AM, or 6:00 PM–8:00 PM

• Weekends around 10:00 AM or after 7:00 PM

Test different times, track your post performance, and adjust. Don’t guess—optimize.

Also, plan theme days to build habits. For example:

• Monday Motivation

• Tutorial Tuesday

• Friday Fan Shoutout

These help both you and your audience know what to expect.

Success on Facebook isn’t luck—it’s consistency. In this guide to building an effective fanpage, you learned how to create a simple, repeatable content calendar using free tools, smart timing, and balanced themes. Want to see more results without burning out? Stick with KTM Ads Agency for more smart ways to win on social.

👉Explore the article for more insights: https://accountforrent.com/guide-to-building-an-effective-fanpage/

Distinguish Between Running Voice Ads and Scan Ads with Real-World Examples

To clearly distinguish between running voice ads and scan ads, nothing works better than real-world examples. In this article, I’ll walk you through how brands use each format to connect with people. Read until the end — you’ll see exactly how to apply these in your next campaign.

How Brands Use Running Voice Ads in the Wild

Let’s start with running voice ads. One of my favorite examples comes from a meal kit brand. They sponsored a cooking podcast with this message: “Busy week? Try QuickChef. Fresh meals in 15 minutes.” It played right between show segments.

Why does this work? The listener is already thinking about food. They’re in the kitchen or planning dinner. The ad fits perfectly into that moment.

Another case I saw was a fitness app. They ran voice ads on Spotify saying, “Need a coach that fits your schedule? Say ‘Start FitTrack’ on your smart speaker.” Listeners didn’t need to pause their workout. The ad flowed into their routine.

What I learn from these? Voice ads win when brands want to feel close and personal. They sound like advice from a friend. There’s no screen, no pressure. Just words and trust.

These ads don’t push you to act right now. Instead, they build mental space in your head. The next time you hear “QuickChef,” you remember that calm voice from your podcast.

Real-World Wins with Scan Ads

Now let’s distinguish between running voice ads and scan ads by flipping to visual space.

A clothing brand nailed this. At checkout counters, they posted signs: “Scan here to join our VIP Club.” Customers scanned while waiting in line. They got 10% off their next buy. The brand got emails — win-win.

Another smart use? Beverage companies at festivals. They printed QR codes on cups. “Scan to win free tickets.” People scanned while holding their drink. It turned a basic product into a gateway to a contest.

I’ve also seen scan ads on packaging. One snack brand added a code that led to a “behind-the-scenes” video. Customers loved it. It made the product feel special — like they got access others didn’t.

These examples show how scan ads work best when users are engaged, curious, and have their phones ready. When there’s a reason to act now — savings, fun, info — people will scan.

And you, the marketer? You get instant data. You see what works. You test and learn.

Why Real Examples Help You Choose Smarter

Here’s the takeaway: I don’t just read specs. I look at what real brands do. They help me know when to use each format.

• If I want to build trust over time, I use voice ads.

• If I want to drive instant action, I go with scan ads.

And sometimes, I use both. A voice ad says, “Find out more at your local store.” In-store, a scan ad picks up where it left off.

By looking at real-world use, I make better ad choices. Not guesses — just proven moves.

Now you’ve seen how to distinguish between running voice ads and scan ads using real-world examples. Let the wins of other brands guide your next step. For more battle-tested insights, stick with KTM Ads Agency.

👉Explore the article for more insights: https://accountforrent.com/distinguish-between-running-voice-and-scan-ads/